The art of Caring

The Art of Caring speaks volumes about Hotel Okura Amsterdam’s commitment to society. Our business operations are not solely driven by commercial profit, but also by social and ethical factors and the environment. We want to create added value by genuinely caring about our guests, our staff, our neighbourhood and our planet. That is something we care about deeply – and have been caring about for 50 years. Find out how we do that in our stories about The Art of Caring.

Lobby christmas tree

A tree full of the Okura Christmas spirit

Every year, millions of households across the world lovingly decorate this evergreen tree with lights, ornaments and tinsel to inject a little light and cosiness into the home during the darkest days of the year. And even though the Christmas tree wasn’t part of traditional Japanese culture, Hotel Okura Amsterdam also decorates a special Christmas tree every year.

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Hotel Okura Amsterdam - Folding origami

A helping hand in a new culture

Before the 160 freshly recruited Japanese staff boarded the plane to Amsterdam, they had to undergo an extensive period of training at Hotel Okura Tokyo. They also had to do a crash course in Dutch, which was offered by the Dutch embassy in Japan. What awaited them in that faraway, European country? How would they navigate their way through this grubby city full of hippies, bikes and tourists?

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Okura Crane Birds

Stay tuned

We will be adding new stories to the tree each month during the jubilee year. We invite you to sign up for our newsletter, to be part of our celebration.

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